# Shortcut to the campaigns and metrics that need your attention

Back when Hawke AI was first starting, we looked at how we could make digital marketers more efficient and discovered there’s one task that takes more time than any other: investigation. Trawling through platforms and campaigns looking for anomalous data.

## What is Hawke AI's Anomaly Detection?

Hawke AI’s anomalies feature is designed to cut out that investigation time by point digital marketers straight to where KPIs are exhibiting negative trends.

After you connect your analytics and advertising platforms, Hawke AI learns how your business performs and predicts expected future behaviour. When a significant difference from the expected behaviour is detected – Hawke AI alerts you.

**Hawke AI predicts future weekly, daily and hourly behaviour.**

For example, a Daily Anomaly calculation includes an analysis of performance data (the last 3 days, the same day last month and the same day last year) in addition to seasonality data (the day of the week, day of the month and month of the year).

## Testimonials

What brands think about Hawke AI's capabilities

> **"Saves time and money. Shows data quickly. Super easy to navigate."**  
>  Finally, it's WAY quicker and easier to understand than Google Analytics.  
>   
> **Sinan M** Founder & Marketing Director

> **"Focused Metrics, Automated Insights and Effective Reporting Dashboards"**  
>  Hawke AI is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Hawke AI than we do with many of our in-house scripts.  
>   
> **Jake M** Consultant

> **"Great for Building Growth Strategies!!!"**  
>  Hawke AI removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.  
>   
> **Analyn B** Web Director

> **"Responsive team - quick innovators"**  
>  The team at Hawke AI is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.  
>   
> **Sarah H** Marketing and Advertising

> **"Fast access to insights"**  
>  The Hawke AI platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.  
>   
> **Jordon S** Director of Marketing

> **"Great analytics tool to centralize your data point and discover insights"**  
>  In Hawke AI, you enter your KPI goals, so you can see in real time where you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).  
>   
> **Jean L** Spécialiste SEM / CRO

> **"Great for performance focused agencies"**  
>  I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics.  
>   
> **Satish S** Founder

## Setup Only Takes A Few Minutes

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