# AI-Powered PPC Budget Audit

## Audit your PPC budgets in minutes and save hours

Hawke AI gives you time-saving suggestions to improve the performance of your PPC budgeting strategy.

Updated daily, Hawke AI pulls the media spend from each of your connected advertising platforms to forecast performance and calculate opportunities for improvements.

## Hawke AI reduces manual work and replaces expensive human analysis

Forecasting performance is an identified challenge for every honest marketer.

Hawke’s AI’s approach to forecasting and performance analysis will bring consistency to your agency while reducing the time your team spends wrangling data.

Hawke AI forecasts your daily media spend, ad clicks and conversions – every day, in minutes – so your team can stop chasing data and debating math models.

## Our Prediction Algorithm

Hawke AI’s prediction algorithm crunches media spend data from the past 7 days, at the advertising campaign level, to forecast daily media spend for the next 30 days.

Hawke AI’s prediction algorithm includes seasonality, impression share when available and historical advertising data.

## Our Optimization Algorithm

Hawke AI’s optimization algorithm uses a neural network to assign performance-related weights and biases to calculate opportunities for more efficient media spend at the advertising campaign level.

Suggestions for better daily media spend are offered for individual campaigns.

## Your Improvement Opportunity

Hawke AI’s optimization algorithm crunches your advertising data and suggests better daily media spends at the individual campaign level.

Your **Improvement Opportunity** is calculated by totalling all of your individual campaign suggestions.

## Testimonials

What brands think about Hawke AI's capabilities

> **"Saves time and money. Shows data quickly. Super easy to navigate."**  
> Finally, it's WAY quicker and easier to understand than Google Analytics.  
> **Sinan M** Founder & Marketing Director

> **"Focused Metrics, Automated Insights and Effective Reporting Dashboards"**  
> Hawke AI is always monitoring KPIs 24/7. Then alerts us through Slack when there is an anomaly. We receive key data insights faster with Hawke AI than we do with many of our in-house scripts.  
> **Jake M** Consultant

> **"Great for Building Growth Strategies!!!"**  
> Hawke AI removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.  
> **Analyn B** Web Director

> **"Responsive team - quick innovators"**  
> The team at Hawke AI is amazing at taking product feedback from customers really seriously. The product is being onboarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.  
> **Sarah H** Marketing and Advertising

> **"Fast access to insights"**  
> The Hawke AI platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would usually go unnoticed.  
> **Jordon S** Director of Marketing

> **"Great analytics tool to centralize your data point and discover insights"**  
> In Hawke AI, you enter your KPI goals, so you can see in real time where you are with your performance, unlike in typical tools (like GA), where you can only see your absolute number.  
> **Jean L** Spécialiste SEM / CRO

> **"Great for performance-focused agencies"**  
> I loved the concept of automatic segmentation of the whole data set & sorting them by some key performance metrics.  
> **Satish S** Founder

## Setup Only Takes A Few Minutes

Get access to Hawke AI today!